From B2B “Boring-To-Boring” To Human Connection: What Business Are B2B CMOs Really In?

Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list ...
Campaign Live

The state of pharma’s chief marketing officers: The future of CMOs

Five pharma CMOs discuss the skillsets that help them excel in their work, and how they expect the role to evolve.

How AWS’s CMO plans to turn marketing into a measurable revenue engine

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Study shows 93% of CMOs see ROI as GenAI moves beyond hype to redefine customer loyalty, personalization, and predictive marketing

GenAI adoption soaring, with 93% of CMOs reporting ROI while skepticism lingers over sustainability and ethical integration.

The AI Search Era Is Here, And Some CMOs Have An Advantage

What AI rewards is what great B2B marketers have done for years: building trust, being specific and making it easy for buyers ...
Marketing Week

Business leader confidence, CMOs scaling AI, influencer gifting: 5 interesting stats to start your week

Just 17% of CMOs report using AI as a foundational capability across their marketing operations, finds research from Making ...
Entrepreneur

CEOs and CMOs Are Butting Heads at More Companies Than We Know — and It’s Been Going on for Some Time

The report found that only 22% of CMOs feel their jobs are well-understood by other executives. The lack of understanding could, in part, be attributed to the disconnect between jargon and data points ...
Marketing Week

CMOs increasingly turning to brand awareness as most important metric, research shows

CMOs are placing greater importance on raising brand awareness than they were a year ago, according to new research from ...