Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...
An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite of ...
Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings. Mastering user intent is all about putting yourself in your user’s ...
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