Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

For consumers to adopt the IoT on a broad scale, developers are going to have to adopt robust policies around user testing. If there’s one thing I’ve learned while working in digital policy ...

iPhone 4’s wireless antenna problems have been a public relations fiasco for Apple, Inc. No doubt you’ve been following all the press on this, but if you haven’t witnessed the disaster for yourself, ...

The new product development cycle can be quite complex, especially when it comes to technology. There’s a lot of planning, testing and tinkering that must happen before a tech product is ready to hit ...

Let's suppose that the "usability" mantra you've heard over the past few years has finally convinced you that conducting user research with your target audience is an essential aspect of your ...

When building interactive Web sites or applications, the success of our work is not based solely on marketing strategy and design. The real challenge is providing Web customers with clarity, control ...

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and ...

JHU Sheridan Libraries launched a new website in July, and now staff are digging deep to figure out how to make it even better for students, faculty, and staff. If you would like to help, please fill ...

Suddenly faced with the prospect of competition for the first time, the Certification Commission for Healthcare Information Technology is responding to long-held criticisms that its certification ...