It’s too often misused and misunderstood. by Amy Gallo When you run an experiment or analyze data, you want to know if your findings are “significant.” But business relevance (i.e., practical ...

When it comes to deciding how significant a statistic is, Université de Montréal education professor Sébastien Béland is ...

Every research lab is constantly innovating; either by creating something new or by understanding the equations and statistics underlying each vital subject, the stakes are high. With trillions of ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

The use of statistical significance and 𝑝-values has become a matter of substantial controversy in various fields using statistical methods. This has gone as far as some journals banning the use of ...

McShane, Blakeley B.; Bradlow, Eric T.; Lynch Jr., John G.; Meyer, Robert J. "Statistical Significance" and Statistical Reporting: Moving Beyond Binary. Journal of ...

Valen E. Johnson receives funding from the National Institutes of Health to perform biostatistical research on the selection of variables associated with cancer and cancer research. In their ...