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An Introduction to Segmentation, Targeting & Positioning for Marketing

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...
Houston Chronicle

3 Main Activities of Target Marketing

Target marketing is essential to getting the most from your marketing dollars by reaching out specifically to those who are most likely to buy your products or services; they are your target market or ...
Marketing Dive

OH Partners Named Agency of Record for STP & Armor All Brands: Marketing Agency’s Growth Continues with National Consumer Packaged Goods Companies

PHOENIX, Ariz. (February XX,2019)― OH Partners announced today that it has been named the agency of record for Armored AutoGroup Sales, a Connecticut-based company that houses national CPG ...