Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic ...

Identify the need before you market the benefits – words to work by. Phil Bienert, CMO of GoDaddy, shares how a company with 14 million customers uses personalized marketing. Over the past five years, ...

Psychographic analysis involves the study of how people live, what interests them and what they like, according to the American Marketing Association. Equifax auto lending sales leader Craig Sims ...

When Cambridge Analytica got its hands on the interests, likes, and photos of 50 million Facebook users, they must've known they struck gold. Psychometrics -- an over 100-year-old science dedicated to ...

To succeed in your business, you have to have a clear understanding of what your customers need. However, not all of your customers are the same. They may differ in age or gender or have vastly ...

They’re called psychographics, and they definitely catch your eye. Sen. John Thune from South Dakota called them a “quiz” during his opening statements. At the heart of the issue is that this data ...