Programmatic tech is emerging across industries, enabling smarter operations, creating adaptive ecosystems, and helping organizations cut costs and scale sustainably.

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

For years, B2B marketers have shared knowing glances across the table around the realities of using programmatic digital advertising. The use of third-party cookies has enabled marketers to create ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase conversion rates. However, GenAI lacks emotional understanding, so advertising ...

AMC Networks believes it has new technology that will move advertisers closer to their desired goal of being able to buy ad time across linear TV and its digital counterparts. The company, which owns ...

As we move forward in the information age, digital advertising continues to surge in value with digital ad spending expected to exceed $571 billion in 2022 alone. But this significant increase in ad ...

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to ...