Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Now, more than ever, consumers expect personalization. The same goes for getting personalized with programmatic tv. Outside of media, one of many signs is how popular subscription boxes are. The often ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Before joining GetIntent, Sam was ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

So I was very interested to see what seemed yesterday to be a promised vivisection of, well, me, after my post last week about the collapse of programmatic advertising and how it’s affected the news ...

That’s exactly what programmatic advertising is about. Instead of buying ad space the old-fashioned way, programmatic uses smart data and AI-driven tools to automate media buying, target audiences ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Google settled a suit by agreeing to create an off-switch for programmatic data sharing. Huge deal, right? Why isn't anyone talking about it?

As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced ...