Digital commerce is entering a new era where customers demand not just personalized interactions, but real-time, meaningful ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Personalization makes digital experiences smarter. Privacy ...

Discover how AI-driven hyper-personalization shapes trust, loyalty, and purchase intent—and why the line between helpful and ...

Real-time personalization. You’ve heard of it … vaguely. And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready to dive in. But if you’re still ...

For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer's ...

Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity ...

The Digital Premium package can be activated through the car's ConnectedDrive Store, the My BMW App, or online via the BMW ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) For much of history, customized pricing was the normal way things happened. In the ...

Delta Air Lines recently announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta ...