Discover how AI-driven hyper-personalization shapes trust, loyalty, and purchase intent—and why the line between helpful and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Personalization makes digital experiences smarter. Privacy ...

The Digital Premium package can be activated through the car's ConnectedDrive Store, the My BMW App, or online via the BMW ...

For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer's ...

Real-time personalization. You’ve heard of it … vaguely. And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready to dive in. But if you’re still ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Story by Jay L. Zagorsky Associate Professor Questrom School of Business, Boston University (The Conversation) – Recently, Delta Air Lines announced it would expand its use of artificial intelligence ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) For much of history, customized pricing was the normal way things happened. In the ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Hamden police say officers arrived on-scene to find a large crowd gathering in the ...

Delta Air Lines recently announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta ...