A video of a woman showing off her so-called "Polyphonic Perception" is going viral on TikTok, but some people aren't so sure that she's actually doing anything special. The idea of Polyphonic ...

If LLMs don’t see you as a fit, your content gets ignored. Learn why perception is the new gatekeeper in AI-driven discovery. Before an LLM matches your brand to a query, it builds a persistent ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A single phrase can follow you for a lifetime. For me, it was this: Perception is reality.

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Reality isn't what you think it is. Everyday experience suggests that our senses inform us about what’s going on in the world around us. But recent advances in cognitive neuroscience suggest that we ...

Sounds can alter the way the brain interprets what it sees. This is the key finding of a new study by SISSA researchers in ...

Colour perception is one of the most complex and debated phenomena in visual neuroscience and psychology. It encompasses how the human visual system interprets wavelengths of light to produce the ...