While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to ...

Broadcasting live for the first time in July 1996, the cable news channel and accompanying site launched as part of a joint ...

MSNBC will complete its transformation and rebrand as MS NOW as part of its corporate separation from NBC News following ...

The rebranded network, whose name stands for “My Source for News, Opinion, and the World,” assured viewers that its core identity will remain intact despite the name change. “This gives us the freedom ...

MSNBC, home to Rachel Maddow and "Morning Joe," is changing its name. Here's what's behind the rebrand and how it will actually affect viewers.

Examining the new NBC Sports Network and USA Sports after their split. Who has NBA and WNBA games, MLB, college football and basketball and more?

Starting Nov. 15, the cable news network will be called “My Source for News, Opinion, and the World,” or MS NOW for short.

Our mission remains unchanged. You’ll find the same commitment to justice, progress, and the truth,” the company said.