Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two methodologies are most used: unique ...

Apple took notice of the app-centric shopper by creating a shopping category in its app store for the first time in 2015. URL schemes paving the way to Universal Links and app indexing ...

Fresh off the acquisition of AppVee, social mobile app directory Appolicious is releasing a few new features including a Facebook App, an Appo.me URL Shortener for links to apps, and a Twicker ad ...