Such a keyword is of low value and on its own makes it hard to become noticed on a website that, for example, sells tents. • Long-tail phrases: These are more precise keywords.

In truth, the importance of traditional text ad keywords is diminishing over time, particularly in retail. However, the death of the keyword has been put in terms that, for lack of a better ...

You've been wondering what are SEO keywords, so here's the answer. Let's see what they are and how to find and use them to your advantage.

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.

Keyword research can help you to understand your customer better, to understand what they are looking for, and to create content to meet that need.

Guest Despite Google’s claim that it is merely looking out for the wellbeing of its users by hiding keyword data, Google doesn’t hide the data if you pay for it. That is, if marketers place ...

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!).

Keyword stuffing is terrible for your SEO. Here’s what to do instead Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content ...

Learn the basics of paid search marketing, what you need to know about how pay-per-click advertising works, and how to get started in PPC.