Group* norms are “rules” regarding what group members should think and do. They define what’s normal behavior in the group. Conformity to group norms enables the group to function smoothly. Unique ...

In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference ...

Research indicates that in-group favoritism is prevalent among both adults and children. Although research has documented that individuals do not consistently display an in-group bias, the conditions ...

The effects of social group norms (inclusion vs. exclusion vs. exclusion-plus-relational aggression) and school norms (inclusion vs. no norm) on 7- and 10-year-old children's intergroup attitudes were ...

People with good motives may engage in bribery and worse depending on what society expects of them. A political scientist ...

But although the notion that group solidarity leads inevitably to prejudice, animosity, and conflict is common, it is also incorrect and potentially dangerous. In our new book, the two of us argue ...

Companies put a great deal of time and effort in to encouraging employees to work effectively with their colleagues. If a company finds that workers have bonded in to a cohesive group, it should be a ...