Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Your website will stop collecting data on user activity as of that date All of the historical data from U.A. will be deleted – TBD on the timeline for that. Those are some serious implications for ...

LISI’s Director of Technology + Operations Dan Martin and Director of Client Success + Marketing Taryn Elliott in this episode of “Ask Me Anything,” to discuss Google Analytics 4. They will cover ...

Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual card level.

Ads Advisor is an AI assistant integrated directly into Google Ads, capable of proactively managing ad campaigns and ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

How the pivot from third-party cookies is reshaping digital marketing and how marketers can adapt to ensure data privacy. Buzz is a fleeting part of the digital marketers’ daily online dialogue — a ...