Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

If there’s one thing to get right in your business, it’s your sales funnel. Without one that stands up to testing, any marketing efforts will be fleeting and shallow. It’s not enough to grab attention ...

CARY, N.C., Nov. 19, 2025 /PRNewswire/ -- The oft adhered to rules of marketing are changing --not by trends, but by tectonic shifts in consumer behavior, technology, and societal expectations. We ...

If you follow the Iowa Legislature, you probably have heard about "funnel" week. But do you really understand it? Here's what it means. In the lead-up to the 2020 election, all eyes are on Iowa. Get ...

Certainly not something you would expect to see with temperatures in the 50s and a generally cloudy, raw day. So what is it, and what causes it to happen? A cold air funnel is a funnel cloud that ...

Cold air funnels are weak, short-lived tornadoes that form under cold air showers or thunderstorms, most commonly seen in spring or fall and usually don't reach ground. Cold air funnels are difficult ...