Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

If there’s one thing to get right in your business, it’s your sales funnel. Without one that stands up to testing, any marketing efforts will be fleeting and shallow. It’s not enough to grab attention ...

CARY, N.C., Nov. 19, 2025 /PRNewswire/ -- The oft adhered to rules of marketing are changing --not by trends, but by tectonic shifts in consumer behavior, technology, and societal expectations. We ...

This post was created in partnership with OMD For years, creators were treated as a top-of-funnel, short-term play-a 24-hour ...