The average American buys a new car about every six years, which means that about once per decade, millions of people pull a spotless new chrome door handle, and slide into the future. Many marvel at ...

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New ...

Linda J. Graham receives funding from the Australian Research Council (ARC) and the Financial Markets Foundation for Children. She is the Editor of the Australian Educational Research and a member of ...

Variety is the spice of life. But there is something innate within us all that seems to oppose this principle. Call it a function of the reptilian brain, or simply a subconscious bias, but the fact of ...