The average American buys a new car about every six years, which means that about once per decade, millions of people pull a spotless new chrome door handle, and slide into the future. Many marvel at ...

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New ...

What is your firm known for? If a prospective client asked what truly sets you apart from your competitors, how confidently—and convincingly—could you answer? Most law firms struggle to articulate ...

Linda J. Graham receives funding from the Australian Research Council (ARC) and the Financial Markets Foundation for Children. She is the Editor of the Australian Educational Research and a member of ...