What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...
A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...
Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...
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