Understanding the data lifecycle and maximizing the tools you already have helps small businesses boost the bottom line.

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Data storytelling and change often go hand-in-hand. When you ...

Discover what data science is, its benefits, techniques, and real-world use cases in this comprehensive guide. Data science merges statistics, science, computing, machine learning, and other domain ...

As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...

It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion in an increasingly expensive ad environment where consumers are less loyal and more ...

With the adoption and early deployment of its new vision, Incorta says, it’s embracing its evolution as an AI-first company.

ITV Studios today announces a series of senior appointments to strengthen its Data & Insights and Business Development ...

Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google ...