A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

When selecting a customer database, there are many considerations to keep in mind. The size of the business and the industry it operates within will significantly impact which type of system is ...

Editor's Note: This article was updated on July 12, 2024 to include new data and information. Customer relationship management (CRM) platforms have been around since the '90s. Back then they were ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Customer data platforms (CDPs) and data management platforms (DMPs) are ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

No CDP for you? According to the 2022 CDP Institute Member Survey, despite progress in unifying customer data, nearly two-thirds of companies still don’t use a customer data platform (CDP), leaving ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...