Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor Robert Sternberg takes a ...

Creativity isn’t a trait that some people have and others don’t. Before I explain why that’s true, let me first define what I mean by creativity. If one hundred people looked at the same abstract ...

“I want something more creative”, “We need to find a creative solution to this”... If you work in the creative space, then ...

In calendar-year three of the new AI era – the one kickstarted by the launch of ChatGPT et al – a debate entitled ‘Gen-AI: Boon or Bane for Creativity?’ sounded promising. Would independent artists ...

The advertising industry is at an inflection point. After years of chasing every trend, reacting to every moment, and optimising for immediate visibility, brands are confronting an uncomfortable truth ...

Earlier this year, a short film that went viral on social media sparked heated debate. The reason wasn’t its storyline, but the revelation that most of its visuals had been generated by Artificial ...