Football fans know the NFL playoffs are packed with heart-pounding moments, and one decision always adds intrigue: what to do after scoring a touchdown. Should a team kick for one point or go for two?

When I ask business owners this question, most reply with either "I don't know" or "What do you mean by conversion rate?" On a macroscopic scale, conversion rate is simply the percentage of sales ...

Xbox Game Pass Premium and Game Pass for Console conversion ratio: 55% of your remaining time will convert to Xbox Game Pass ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

Getting new customers to your website is hard enough, having to block and tackle up against all your competitors’ advertising on Google, Facebook, and elsewhere. But, that is only half of the ...

When it comes to your conversion rate, ignorance isn’t bliss — it’s often business suicide. Whether you’re selling a product, generating leads or getting people to sign up for a newsletter, conversion ...

A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs. Is it more important to get new customers or to keep the ones you have? All ...