A fairly recent term that probably appeared in the United States in 2009, curation in the web domain refers to the activity of selecting content and then distributing it to potential readers.

In grade school, we all learned that copying the work of the kid sitting next to us in class was wrong. In elementary school, that was called cheating. As we got older, copying turned into plagiarism, ...

Creating meaningful content is essential in B2B marketing as it can keep audiences and prospects engaged, but what further creates trust is when that content is purely yours. There is content writing, ...

The demand for high-quality content increased with Google’s 2022 Helpful Content Update, which emphasized articles of 1,500+ words. Let’s face it, consistently coming up with great fresh content is ...

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content, and 54% feel ...

AI software like ChatGPT, Jasper and ChatSonic are all the rage right now, especially for content creation efforts. Using generative AI tools is a fantastic way to expedite the creation of a first ...

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to ...

Defining Curation in Digital Music In digital music, curation means narrowing and optimizing content selection in order to create a superior user experience. This is accomplished using algorithms to a ...

ABM is simple, right? Marketers just have to understand their audience, coordinate a set of programs, initiate sales team follow up, measure it across the funnel and utilize technology to scale their ...