A few years ago, while in Washington, D.C., I was invited to a Q&A with Michael Porter to speak in a small group setting. I jumped at the idea to meet one of the most cited scholars in business and ...
Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.
The current business world is becoming increasingly competitive, with industries being flooded by businesses offering similar ...
Competitive advantage means positioning your company ahead of other companies in order to achieve superiority in quality, low cost, value or innovation. Regardless of what it means to a company, it ...
It could be through better packaging, accessible pricing or even improving the product-service surrounding. As a result, the customer or consumer is walking away with more value. And then ...
It may sound counterintuitive, but one of the most useful things many executives can learn about their company’s competitive advantage is that they don’t have one — and there’s nothing wrong with ...
Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...