My company sells and implements five customer relationship management applications and we've been doing this for too long to mention here without depressing myself. We've implemented CRM systems at ...

Customer Relationship Management (CRM) is comprised of complementary layers: • It's a philosophy of caring for and nurturing your customers. • It's the organization and roles that deliver fulfillment ...

[Editors' Note: At CRM magazine's recent CRM Evolution 2010 conference in New York, Milletti participated in a panel discussion on the topic of application development for CRM. CRM Evolution attendees ...

One of the more difficult challenges that many organizations still face when deploying customer relationship management (CRM) software is actually getting salespeople to use it. Salespeople are still ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Mailchimp, the popular email marketing software that’s enjoyed by millions of users around the world, is announcing a new Marketing CRM module. Duh. I say duh because, well, isn't it obvious? I can't ...

Customer relationship management (CRM) applications have moved beyond being tactical tools for managing sales to become the primary means through which many organizations manage customer experience.

Business users get customisation help in the next version of the open source firm's customer relationship management software The next version of SugarCRM's open source CRM application, due for ...

Salesforce.com's AppExchange platform could have a long-ranging impact in expanding the total addressable CRM market, rather than divert revenue from competitors such as Microsoft, Oracle and SAP, ...

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...