The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. B2B marketers are embracing video and creator partnerships.

Businesses are learning how influencer marketing may help increase brand awareness, reputation and revenues as B2B marketing evolves. According to a poll conducted by InvespCro, 94% of marketers ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

To summarize our new content marketing research report in four words: Content marketing is maturing. Almost two-thirds (63%) of North American B2B marketers—and 78% of top performers among them—say ...

Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...