Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

The e-commerce leader is extending its advantage with artificial intelligence.

Black Friday isn't just one single shopping day. Amazon calls its version Black Friday Week, which actually runs for almost ...

Amazon is making Black Friday shopping smarter with Rufus, its AI assistant that tracks prices and can even buy products automatically when discounts come up.

Amazon wants to block you from using your own AI assistant to shop on their platform. Comet users love this experience.” ...

BMW vehicles will be the first to get Amazon’s new AI-based conversation assistant, which does away with fixed keywords for ...

“This week, Perplexity received an aggressive legal threat from Amazon, demanding we prohibit Comet users from using their AI assistants on Amazon. This is Amazon’s first legal salvo against an AI ...

Amazon is expanding the reach of its next-generation AI-powered assistant, Alexa+, by integrating it directly into the Amazon ...

The feature is currently available across all Amazon Music subscription plans but is only available for users with Alexa+ ...