The e-commerce leader is extending its advantage with artificial intelligence.

AI is involved in seemingly everything these days, and Black Friday and Cyber Monday shopping is no exception.

Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in ...

Amazon has announced Alexa+, an upgraded version of its voice assistant that offers longer conversations, more personalized ...

Amazon has sued Perplexity AI over unauthorised access to Amazon's e-commerce websites via its agentic AI assistant.

Amazon is expanding the reach of its next-generation AI-powered assistant, Alexa+, by integrating it directly into the Amazon ...

Amazon is making Black Friday shopping smarter with Rufus, its AI assistant that tracks prices and can even buy products automatically when discounts come up.

BMW vehicles will be the first to get Amazon’s new AI-based conversation assistant, which does away with fixed keywords for ...

Amazon wants to block you from using your own AI assistant to shop on their platform. Comet users love this experience.” ...

The feature is currently available across all Amazon Music subscription plans but is only available for users with Alexa+ ...

“This week, Perplexity received an aggressive legal threat from Amazon, demanding we prohibit Comet users from using their AI assistants on Amazon. This is Amazon’s first legal salvo against an AI ...