Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype... When AI is a bubble, and talking about AI being a ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media ...

It’s called 'innovation'. Or 'the Year of' . Or more accurately: 'the Cat and the Laser Pointer.' Because every single time ...

FILE - This Friday, June 16, 2017, file photo shows the Google logo at a gadgets show in Paris. Google won a major case in the European Union on Tuesday Sept. 24, 2019, when the bloc's top court ruled ...

The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot. Video is where attention lives, yet most “AI for ...

An increase in targeted ads is helping to fuel revenue growth and easing some concern about the technology’s impact.