Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype... When AI is a bubble, and talking about AI being a bubble ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) antitrust penalty, stopping short of a partial breakup watchdogs favor.

It’s called 'innovation'. Or 'the Year of' . Or more accurately: 'the Cat and the Laser Pointer.' Because every single time ...

The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media ...

FILE - This Friday, June 16, 2017, file photo shows the Google logo at a gadgets show in Paris. Google won a major case in the European Union on Tuesday Sept. 24, 2019, when the bloc's top court ruled ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While other industries are making their first steps toward AI integration, ad tech has been ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot. Video is where attention lives, yet most “AI for ...