I was born in 1961. I always thought that technically made me a baby boomer. But I recently discovered that I am, in fact, part of Generation Jones. If you haven’t heard of that term (as I had not, ...

The Pew Research Center defines generations as groups of people born within the same 15- to 20-year span. These divided time periods can help us understand how our worldview is shaped by the events ...

Every generation thinks that they are the first. The first to feel this way or that, the first to make this or that revelation, the first to do and make things that we find later have been done and ...

The following was previously published in an earlier edition of Marketing Insider. I was born in 1961. I always thought that technically made me a baby boomer. But I recently discovered that I am, in ...