The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

The chief growth officer role was created 18 months ago and brings together functions including brand, insights, revenue growth management and sales.

The goal of marketing is quickly changing by placing more emphasis on collaboration with the CEO and other C-Suite members to directly solve for consumer pain points, while taking on even more ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I want to preface this article by saying that I don’t think I’m any sort of magic CMO. We ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

AI is shaping ‘frontier marketing’, according to Kathleen Mitford, corporate vice president of industry marketing at ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

Qdoba has promoted Jon Burke to the role of CMO. He will oversee integrated marketing and media, guest loyalty and digital ...

For medical marketing agencies, chief communications officers serve a key function as messengers for the brand — both ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...