This claim about statistics is nonsense. After all, statistical tests are merely a tool. Just as a gun can neither secure dinner in the woods nor injure a person in a bank until someone pulls the ...

The books Lies, Damn Lies, and Statistics (Wheeler, 1976) and Damned Lies and Statistics (Best, 2001) have raised questions about whether statistics can be trusted. A number of educated people today, ...

A test of statistical significance addresses the question, How likely is a result, assuming the null hypotheses to be true. Randomness, a central assumption underlying commonly used tests of ...

Post-hoc testing is carried out after a statistical analysis where you have performed multiple significance tests, ‘post-hoc’ coming from the Latin “after this”. Post-hoc analysis represents a way to ...

Stephen Ziliak of Roosevelt University and Deirdre McCloskey of University of Illinois at Chicago have done the world of academic research the greatest, but least welcome, of favors. In their book, ...

A recent study that questioned the healthfulness of eggs raised a perpetual question: Why do studies, as has been the case with health research involving eggs, so often flip-flop from one answer to ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

“One Guinness, please!” a customer says to a barkeep, who flips a branded pint glass and catches it under the tap. The barkeep begins a multistep pour process lasting precisely 119.5 seconds, which, ...