The meta description describes the content that is featured on a webpage. Best practice is to include relevant keywords in it so that it will entice users to click. (Google doesn’t use the meta ...

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google's search results consist of more than just standard ...

Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in a query. Instead, Google search queries can bring up a whole range ...

You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs. Well, if search robots don’t pay much attention to ...

SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Google’s search result snippets are now longer than what once was the maximum length of 160 characters. This change has been ...

Yesterday we reported that Google cut down the search snippets length by about half just a few months (December) increasing it to 320 characters. Google's Danny Sullivan confirmed this change on ...