Major hotel chains have been wooing travelers for years with CRM tools focused mainly on "loyalty" or rewards programs. The CRM programs help hotels and resorts determine which customers patronize the ...

If you're a CRM vendor and you're thinking of starting a partner channel - or changing your partner program - then please, with peace and love, take my advice. It comes from over two decades of ...

Considerations Just because CRM programs can be implemented does not mean they should be. CRM, like any other program, needs to be evaluated based upon the rate of return.

One of the big benefits of a successful loyalty card program, he says, is that stores can quantify new-customer losses and introduce programs designed to retain or woo back the most profitable.

CRM's are quickly becoming a main stream software program needed for small businesses. Here are four to consider.

The report, entitled "FPA-ActiFi Adviser Technology Reports: CRM Edition," reviews, tests and analyzes 16 different CRM programs built specifically for financial planners and advisors. The report ...

Schooled in CRM Embracing the reality that CRM's growth isn't just another marketplace fad, an escalating number of established universities are successfully launching CRM courses within their ...

LPL Financial has selected Wealthbox, a provider of customer relationship management (CRM) software for advisers, to be included in its Vendor Affinity Program. As such, the Wealthbox CRM is now ...