As the modern wedding has exploded into a multi-day event, a shift is underway for beauty and grooming trends. Brides and grooms alike are rethinking what it means to get ready for the big day, ...

This bride said “I don’t” to caked-on wedding cosmetics. A Tennessee woman’s decision to go makeup-free on her wedding day sent the internet into a tailspin. Earlier this week, Nashville-based ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I’ve always felt that the best part of going out is getting ready. I’m a ...

"Every aspect of a wedding is so outrageously expensive," TikTok user Emily Landon shared in a viral video Starr Bowenbank is the Style Editor at PEOPLE. She joined PEOPLE in 2025 after serving as a ...

I believe that a woman’s wedding day is most likely the most chaotic, romantic, and memorable day of her entire life. It’s the ultimate celebration of the union of two people who have chosen to love, ...

After two decades of painting faces for weddings, photo shoots, and special occasions, makeup artist Sary Farkash has launched Sary Farkash Beauty, an all natural cosmetics brand built from the ground ...