Pinterest entered the world of retargeting this year with the launch of visitor retargeting in June. Then Pinterest rolled out Engagement Retargeting in August, letting advertisers retarget people who ...

Retargeting is an essential marketing tool for any 21st century business. It lets you identify people who have interacted with your company online in some way and create followup advertisements just ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences. Matched Audiences encompasses site retargeting and account-based and contact targeting, which ...

According to a Forrester report, 96% of website visitors leave before completing a single desired action. Only a very meager percentage of your site’s visits will result in a conversion. This sobering ...

In my past life as a magazine publisher, I created a business-support entity known as Second Impressions. Second Impressions was a customized publishers’ reprint company. I thought the name was clever ...

Retargeting is a fairly simple concept. The goal is to turn potential customers into actual customers by bringing someone to your site who has shown an interest in your product or service. The ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dax Hamman, chief product officer of ...

Almost every single company that maintains a considerable web presence has tried paid advertising at some point. Paid advertising can be a great way of driving new traffic to your website, but it ...

More than 80% of the visitors to your website will not convert. But what if you could get these visitors to return to your website so you could present your offer again? That’s where retargeting comes ...

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you should use it.

It's the high school bully of the advertising world, the stupid guy who follows you around being annoying until you finally acknowledge his presence. Ad professionals call it retargeting; I call it ...