The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you'll find internet marketers looking to hype up this supposed dream of making money ...

Have you ever been followed around the Web for months by ads for a product that you considered (but decided against) buying from an online retailer? Have you seen ads on Facebook offering some product ...

Today’s business environment is full of scrappy entrepreneurs and large, established corporations battling it out for market share. Increasing globalization, the rise of disruptive technologies and ...

Internet marketing companies cut 4,899 jobs in August, 44% less than July’s 8,697 and the lowest figure since last August when 4,193 positions were eliminated, according to outplacement agency Gray & ...

If you own a small business and have tried to broaden your reach to potential customers or wanted to build upon your relationship with existing ones, chances are you’re familiar with at least some ...

What's the best way to segment consumer audiences on the Internet? Online marketers might think they know: First they assign stereotypical identities to users (e. g., surfer, shopper, e-mailer). Then ...

Microsoft is gunning for Google and Yahoo. Now MSN Search, the third most popular search engine, accounts for 15% of all search queries. (Google is first with 45% market share, and Yahoo second with ...

There are many divergent views on the topic of consumer Web data collection. Some assert that it’s just how the Internet works and that there is nothing amiss with the data collection free-for-all we ...

If you're responsible for the direction of your online strategies for your company or organization, you've probably been asked by your colleagues to take a look at a social network. If you're new to ...