Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial] Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to ...

Analytics is indisputably one of the most important mechanisms for maintaining a competitive edge in today's technologically advanced marketplace. Unfortunately, any analytical process is only as ...