A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

We’ve talked many times in the past about the various ways that Roblox has tried to make money off of other brands. Sometimes, it’s working with them to make official materials that players can buy ...

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.

Last year, Walmart became the first retailer to create an e-commerce channel on Roblox. That move must have paid off, because now, the Bentonville, Arkansas-based company is going all in on gamified ...