"I wouldn't call this a rebrand, but really a refresh to reflect who we are today," Walmart U.S. Chief Marketing Officer William White tells Fortune. "The Walmart of today is very

The iconic U.S. retail giant Walmart has unveiled a refreshed logo, marking its first significant redesign in 17 years. The update comes

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

The retailer boasted in a news release that the new look reflects its evolution. Walmart applauded its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol,

Walmart's "brand refresh" has left many people online underwhelmed. The retail giant announced on Monday they redesigned its famous yellow emblem on a blue background. The updated logo is a thicker rendition of the figure designed to resemble Walmart founder Sam Walton’s “classic trucker hat.

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday.