Would you consider the visual aspects of advertising as a form of media based art? Arguably, advertising is a form of artistic expression incorporating the seven visual elements of art. Although the ...

There are many elements that go into telling a story onscreen successfully. An audience may not realize it, but as writer/director/actor/crew, you must be aware of ...

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

Since long before the advent of marketing and advertising, humans have been compelled by what they see. Visuals are so effective in marketing, for example, because they can convey complex messages ...

Visual elements profoundly impact player engagement and emotional responses during gaming sessions. Graphics quality, animations, and special effects create immediate impressions that can determine ...