Imagine “test driving” your next car in gym shorts, from your couch, while the kids watch a movie in the next room. That’s not a fantasy any more—it’s how a growing slice of car shopping actually ...

Add Yahoo as a preferred source to see more of our stories on Google. Lamborghini’s Lanzador isn’t expected to debut until 2028, but the hotly anticipated EV is already cruising about in the digital ...

Cypress-based Mitsubishi Motors North America Inc. is upping the ante with a virtual test drive of one of its vehicles. The automaker, part of Japan’s Mitsubishi Motors Corp., started a marketing ...

Mitsubishi Motors North America uses video game technology for online car configuration cinematic experience. ZeroLight technology helped Mitsubishi exceed car reservation goal by 236%. If you've ever ...

Car buyers today want more than a test drive and a handshake. They're looking for convenience, transparency, and a shopping experience that feels tailored to them. Thanks to rapid advances in digital ...

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