Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Yeti’s newest color collection for 2025 is an absolute show-stopper perfect for summertime: Ultramarine Violet. According to Yeti, its new Ultramarine Violet color collection was inspired by the ...

One of this season’s hottest trends is bold, colorful eyeshadow (think “I Wanna Dance with Somebody”-era Whitney Houston). Admittedly, Crayola-striped eyes are a bit extreme for day, but there are ...

While everyone was gaga over millennial pink in 2017, a new color has dethroned your favorite pastel. The color of 2018 is ultra violet, and it's going to take over your millennial pink obsession. If ...