Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

Delivering high streaming quality can be more challenging than ever given the wide range of devices and operating systems that video service providers are expected to flawlessly support. As providers ...

TikTok is coming for YouTube. The company has been spotted testing the ability for users to upload 30-minute videos, signaling a significant move away from the short-form video format that made it ...

Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks.

A / B testing for thumbnails is rolling out more widely. A / B testing for thumbnails is rolling out more widely. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...

TikTok is testing the ability for users to upload 60-minute videos, the company confirmed to TechCrunch on Thursday. The feature is available to a limited group of users in select markets, and TikTok ...