LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. When senior leaders are looking to lift profit and revenue on DTC e-commerce sites ...

In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...