Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Amazon rolled out advertisements in Prime Video content for customers in the US in January 2024. Since then, it has reportedly increased the ad load. If you're reading this, you might be missing the ...

Amazon already has an ad-supported streaming-video service, Freevee. And Freevee, unlike say Pluto TV to Paramount+, is within the Prime Video ecosystem. (It remains — and will remain, we’re told — ...

We may receive a commission on purchases made from links. But Amazon is pushing forward with new strategies to monetize its streaming service. That is, Prime Video ads might get even more annoying in ...

Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad ...

Roku has plans to put video ads on the home screen, the company confirmed in a recent earnings call. Ads have become a huge part of virtually every smart TV platform at this point, but how they show ...

The age of video advertising has truly arrived. Pinterest, arguably one of the biggest photo-sharing sites in the world, will start displaying video ads on its platform. Incorporating one of Pinterest ...

Late last year Amazon added fullscreen, autoplay video ads on Fire TV devices and, now, the company is toning those down just a little bit. Autoplay ads on Fire TV first started showing up in November ...