Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...
North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...
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Pennsbury cheerleading team named national champions
FAIRLESS HILLS, PA — National Champions has a nice ring to it. That's exactly what the Pennsbury High School Varsity Cheerleading Team is...National Champions. The cheer team not only participated in ...
Jeff Webb, known as "The Father of Modern Cheerleading" for his role as the founder of Varsity Spirit, the Memphis-based company that transformed cheerleading into big business through branded apparel ...
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